Luv Bug is a family owned and operated company in the US, designing and manufacturing products for family adventures and travel. The Luv Bug sunscreen towel is independently rated UPF 50+ and means that you can protect your child from the sun's harmful rays when they are wet from pool or beach play and therefore most at risk. The towel is not only a chemical free sunscreen but is also breathable, moisture wicking, absorbent, lightweight and body temp regulating thanks to is's propitiatory weave, making it an ideal companion during the summer or on vacation! The UPF 50+ towel comes in a hooded version for babies and kids and a full sized adult version. The Luv Bug line up also includes snack bags, wet bags, car seat carrier covers and waterproof crib sheets.